We would like to thank Tasarlab for fulfilling our needs with up-to-date solutions and collaborative approaches, and for demonstrating their professionalism and expertise as a team at every stage.
ABB
ABB, a global leader in energy management and electrification, aimed to make its extensive and technically detailed product portfolio much more accessible digitally. As part of the project, we conducted a modern UI/UX design process reflecting the brand's "innovation and sustainability" vision. We implemented fluid front-end coding to allow B2B users (engineers, dealers, buyers) to find the products and "Online Price Lists" they are looking for in seconds. Finally, we integrated this entire structure with a custom WordPress platform that allows for flexible content and product management.
UI/UX Design
Front-End
WordPress Integration
For a global brand like ABB Electrification, which offers thousands of different technical equipment (Low Voltage, Medium Voltage, Solar Systems, UPS, Automatic Circuit Breakers), the biggest digital challenge is presenting complex data sets to users in the simplest and most understandable way. There was a need for a dynamic showcase where existing and potential B2B customers could navigate between product categories without getting lost, and quickly access PDF price lists and technical content. At the same time, the platform needed to convey the brand’s core values—”Reliability, Innovation, and Sustainability”—through a modern UI and be easily manageable by content management teams (CMS).
We began the process by creating a spacious (with high white-space utilization) and trustworthy UI/UX design centered around ABB’s iconic red and white corporate color palette. We designed fluid carousels and clear iconography to allow users to seamlessly navigate between sub-product groups within main categories such as “Low Voltage,” “Solar,” or “Medium Voltage.”
We placed features vital to dealers and business partners, such as “Online Price List” and “PDF Catalog,” prominently displayed in the header and homepage. We then translated these modern interfaces into code using up-to-date front-end technologies that work flawlessly on all devices (responsive). Behind the scenes, we provided a flexible and secure WordPress integration so that ABB teams could easily enter new products, industry news, and current prices without technical support. The result was a fast, manageable, and industry-leading digital experience.
