Content Marketing
October 1, 2021
Content Marketing: Add Value to Your Customers
Author:
Tasarlab
Would you like to reach thousands with just one piece of content?
As habits and user behaviors evolve, they shape our desires in a digitizing world.
But can these changing user demands indeed be met? What types of content are consumed, and how often?
Providing high user satisfaction across the rapidly consumed and ever-increasing variety of content is achieved through quality content marketing!
Content marketing has become essential for individuals and businesses operating in the digital world. Essentially, it is a marketing approach that involves publishing articles, videos, or photos to influence the target customer base, create an impression about a product or service, and build a sustainable relationship with the customer.
Content marketing differs from traditional advertising because it focuses on target audience preferences. While conventional advertising often emphasizes the brand in TV commercials or billboard campaigns, content marketing emphasizes the desires of potential website visitors. The brand measures interest in the product or service offered and develops a strategy to create content that fosters customer loyalty and attracts potential customers. Producing consistent and high-quality content is crucial for customer retention.
Another important aspect is that the content should motivate customers to act. You must observe how your content affects your customers and develop a content marketing strategy accordingly.
Content marketing is crucial for brands and service providers because it is easily accessible and can drive customer actions, leading to purchases.
Compared to other marketing strategies, content marketing helps maintain brand awareness over the long term.
For example, compared to Facebook (Meta) ads, a blog post consistently attracts more online traffic. This allows you to deliver your product or service to your customers more quickly and efficiently, thus experiencing the advantages of content marketing.
In fact, according to HubSpot’s 2021 Executive Marketing Leadership Survey, 20% of marketing leaders identify a brand’s website blog as the ‘most important channel’ in achieving their goals.
Beyond blog posts, content published by brands on social platforms like YouTube, Twitter (X), Instagram, and LinkedIn also plays a crucial role in product or service marketing.
We’ve seen the undeniable impact of content marketing in the digital world. Now, let’s examine how to effectively implement a quality content marketing strategy!
Here are some strategies to apply for high-quality content marketing:
When creating content, you must clearly define your target audience. Key parameters include what your brand offers, where, and how you deliver it to your customers.
For example, suppose you run a business that designs gift items and wants to implement content marketing to reach potential customers. In that case, you should research which social channels your target audience predominantly uses and create content suitable for those channels.
Identifying your target audience is a primary and essential step in marketing. You must understand your customers well to sell the right product to the right person at the right time.
Once you’ve defined your target audience, it’s time to produce content!
You can gather information on what products to create content about and when by examining the Google search statistics of your potential customer base. Additionally, you can use tools like Google Trends to access real-time search trends for free and create content that provides high value to your customers.
For example, you can access search trend statistics by month and region for the UEFA EURO 2020 team and use this data to develop your content production strategy.
After finalizing your target audience and content ideas, it’s time to develop a content marketing plan.
With a content marketing plan, you can present your content to your customers regularly and smoothly. This planning will also help increase your product or service purchase rates, significantly benefiting your brand and customers.
A valuable tool for this marketing plan is a graphic known as the “Content Marketing Funnel.”
The main goal of the marketing funnel is to guide the customer from one step to the next.
The top section of the funnel emphasizes “Awareness.” This means you need to create awareness that grabs your customers’ attention. It’s important to spark this idea in their minds, even if they didn’t initially visit your site to purchase.
Content practices that can be useful at this stage include:
The second section is “Interest.” After creating awareness, you need to engage the customer’s interest further. This means moving the customer towards the next stage, “Action.”
Content practices helpful for this stage include:
Finally, in the third section, “Action,” you expect the customer to purchase the targeted product or service.
Content practices that can be beneficial at this stage include:
Another critical aspect of content marketing is ensuring your content is suitable for various digital channels.
For example, ensure your blog post is readable on desktop and mobile screens. At this point, ensure that the text, images, and videos in your content are user-friendly across different channels.
In content marketing, how your content is presented is just as important as what you offer. An effective site design demonstrates that you can apply customer-focused content marketing, crucial for differentiating yourself from your competitors.
Every detail in an effective site design is critical, from the menu section to the contact section, usually located at the bottom of the page.
Your site’s landing page should appear reliable and appealing in terms of both layout and color scheme.
The hierarchy of the posts on your blog page should be organized in a way that makes it easy for the reader to navigate and follow the focus order. Additionally, the size of the headings within the text should be adjusted according to this hierarchy.
Your designs should be user-friendly and optimized for desktop and mobile devices.
To address these varying consumer behaviors and enhance your organization’s visibility on digital platforms, meet Tasarlab’s expert team for conversion-focused design and content marketing. Add value to both your brand and your customers!