As Otomathane A.Ş., we have begun our digital transformation process by working with Boosmart. In addition to domain and infrastructure services, the website we developed with the TasarLab team has allowed us to renew our brand identity and achieve a more up-to-date and modern digital presence. We thank them for their professional approach and support throughout the process. We wish them continued success.
Otomathane A.Ş.
Otomathane, a leading brand in the vending machine systems sector, aimed to make its extensive hardware network simple, fast, and accessible in the digital realm. As part of the project, we conducted a modern UI/UX design process to enable potential B2B customers (businesses, educational institutions, facilities) to quickly find the solutions they were looking for. By coding the brand's core menu hierarchy – including "Corporate," "Our Products," "Our Services," and "References" – with a fluid front-end architecture, we created a company-specific and easily manageable web ecosystem.
UI/UX Design
Front-End
Otomathane A.Ş.’s basic need in digital;The aim was to present a range of devices with different usage scenarios, such as Hot Beverage, Snack & Cold Beverage, Combi Boiler, Water and Hobby & Entertainment Vending Machines, in a language free from complexity. A dynamic showcase was aimed, where site visitors can navigate among these wide product categories without getting lost, and quickly gain confidence in the brand by examining the “Corporate” services and “References” offered. At the same time, a flexible content management infrastructure (CMS) was needed so that product details and blog content on the platform could be updated instantly without requiring technical support.
The design process began with creating a spacious and user-friendly layout for the site’s main navigation (Corporate, Our Services, Our Products, References). To allow users to find the device they’re looking for within seconds, the “Our Products” section features clearly defined, fluid dropdown menus for the brand’s main categories: Hot Beverages, Snacks & Cold Beverages, Combination Vending Machines, Water Vending Machines, and Hobby & Entertainment Vending Machines. These modern interfaces are integrated with up-to-date front-end technologies that work flawlessly on all devices (responsive). Thus, Otomathane’s industry experience, combined with its wide product range, has been transformed into a transformation-focused and seamless digital experience.
